Consumer Psychology and Behaviour Design Blog

From the science of behaviour design and consumer psychology to hands-on tips for conducting user interviews, we explore the tools and mindsets that help you design better experiences; for users, and for yourself. Whether you're curious about how people think, or you're preparing for your next big job interview, you'll find insights here to help you grow with purpose and land the role that fits you best.

The Dark Side Of Design

The Dark Side Of Design

The Dark Side Of DesignGary van Broekhoven
Published on: 11/11/2024

Explore the dark side of design—where UX, ethics, and business goals clash. Uncover the ethical dilemmas behind persuasive and manipulative design.

Consumer Psychology
Nudge theory in a digital world

Nudge theory in a digital world

Nudge theory in a digital worldGary van Broekhoven
Published on: 08/11/2024

Explore how Nudge Theory applies to digital design—ideal for UX, service design, product, and marketing pros looking to guide user decisions.

Behaviour Design

“It’s not what they drive that counts but what drives them.”

Gary van Broekhoven

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